Fashion houses are often named after their founding
designer, but Josiane Pividal went about it differently. In 1983 Josiane and her
husband Joseph, an interior designer, created their label, "Lolita Lempicka", in
homage to Nabokov's novel and to the painter Tamara de Lempicka. As the fashion
house took off, the couple found it simpler to change their names to Lolita and
Joseph-Marie Lempicka.
Lolita / Josiane was born in Bordeaux in 1954. ...read more »