When Anna Sui started her own apparel company in 1980,
her mission was to sell clothes to every rock 'n' roll
store in the country. "It was right after the punk rock thing
and I was so into that," said the designer, who has earned a
reputation for bringing a designer's sensibility to
wild-child, rocker clothes with a vintage spin.
One of three children of Chinese immigrants, Sui knew she
wanted to be a clothing designer since she was a little girl
growing up in Detroit in the late 1950s and 1960s. She came
to New York to attend Parsons School of Design after
graduating from high school in the early 1970s—an era whose
music-inspired fashion scene, mix-it-up attitude, and
free-spirited energy influenced Sui to a great degree. At
Parsons, Sui met photographer Steven Meisel—her counterpart
in styling ventures then and now.
Upon graduation from Parsons, Sui's first job was with
the now defunct junior sportswear firm Bobbie Brooks, where
she worked as a design assistant for about a year. After
working for other firms over several years, Sui landed at
Glenora, a firm the designer described as "very hip at the
time." There she was able to experiment with her interest in
clothing having a historical bent, made modern by mixing
fresh colors and new shapes with vintage elements.
In 1980, prompted by friends and the praise she received
as a stylist for Meisel's shoots for the Italian fashion
magazine Lei, she started her own company. Greatly
influenced by New York's punk scene of the 1970s, Sui's
main focus was on selling her funky styles to music stores,
though she continued as a stylist for Meisel. This changed
around 1987, when the designer decided to "get serious about
being a designer," as she recalled. She moved her line into
the Annette B showroom, owned by Annette Breindel, a
no-nonsense woman known for nurturing young designers.
"Annette helped me enormously," said Sui. "She helped me
build my dress business first because that's what she saw as
a worthwhile area."
Building up her dress category is what allowed Sui to move
her business out of her apartment and into a loft workspace
in the garment district of New York. In 1991 Sui staged her
first major fashion showing during New York Fashion Week. Her
friends—supermodels Naomi Campbell, Linda Evangelista, and
Christy Turlington—walked Sui's runway for free, in exchange
for clothes. Influenced by the shows of Thierry Mugler and
Jean-Paul Gaultier, the designer created a showing that was
as much about music and theater as about clothing. She soon
reigned as the queen of fashion show extravaganzas.
Sui's designs mixed styles and time periods. She
explained her creative focus in an interview with Maryann
LoRusso in Footwear News in June 2000: "My designs are
a combination of nostalgia and trendiness and rock 'n' roll
and flea markets. And fantasy and dress-up. I'm a product of
American pop culture, and my designs really show that." She
is a fanatical researcher with an insatiable desire to learn.
She draws inspiration from art exhibits, films, flea markets,
museums, music, and street fashion. She does not simply pluck
ideas from the past or another culture, but instead pulls
together themes from many sources and seeks to relate them to
what people are currently experiencing. She understands that
her customers want to express themselves through their
clothing and not feel as if they were wearing a costume.
Sui's business continues to expand; she has over 200
boutiques worldwide, in such locations as New York, Los
Angeles, Tokyo, and Osaka, and her collections are sold in
many major department and specialty stores. She formed Anna
Sui Shoes in 1997, and her cosmetic and fragrance line is now
a global brand. Even as her business branches out, Sui's
commitment to fashion that is fun to wear hasn't diminished.
Her 2001 collection included 59 feminine t-shirts decorated
with printed designs, fabric flowers, lace, and sequins, and
were as fashionable as they were affordable. Never interested
in haute couture, Sui's work reflects her ongoing concern to
"continue to make these clothes accessible to the people I
want wearing them."